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Q : I own the company. Is it necessary that I make the investment in this program to keep our clients loyal, or can I leave that responsibility up to the sales staff?
A : As an owner, your client base is your greatest asset. It is not only a "good idea" that your clients are kept in touch with by your company, it is absolutely necessary to the survival of your business that you ensure that they remain loyal to you, no matter where your sales staff may end up. By leaving it up to the sales staff, you are guaranteeing that a certain percentage (usually the majority) of your clients will end up "falling through the cracks" and will likely do business elsewhere the next time they need your services. You must retain control of your market share!
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